5 things I have learned about communications

This is the 5th year year of Razor Creative and Rich and I thought it would be fun to put together a book called "Five". Lists of 5 things we have learned in the first years of operation. We're still working on the book, but in the mean time I thought I would share some of the lists in progress. Feedback and suggestions are welcome

5 things I have learned about communications

1. To be heard you don’t need to yell, just say something interesting.
2. Simple is always better.
3. Your target audience is not always as smart as you think
4. Your target audience is not always as dumb as you think
5. When in doubt – go with your gut.