Wednesday, December 29, 2010
Wednesday, December 22, 2010
Friday, December 17, 2010
Atlantic Brand Confabulation -- featuring me (well not really but sort of)
Gene Simmons is coming to Moncton and I love the fact I'm featured in the website promoting the event
You miss it?
"... branders... "
I can hear the groans... sorry... but it is true I am going... so it is accurate.
Razor has a table right up front -- should be interesting to see what Gene has to say about branding. Also looking forward to hear Dave Carroll recount his United Breaks Guitars story.
Find out more and get your tickets here.
It's all possible thanks to the fine folks at The Car Guys at Moncton Chrysler Jeep Dodge.
Thursday, December 9, 2010
Turkey Drive Time Again - 1 day left
Wednesday, December 8, 2010
A Charlie Brown Ad Agency
A hilarious spoof on "A Charlie Brown Christmas" for the advertising business.
Sunday, December 5, 2010
80s TV stars lip sync for a Norwegian television series
Some of you may have seen this video making the rounds. Well, I had to find out what it was for. Here's what I found out. It's a promotional video for a Norwegian show called Gylne Tider (in English it means Golden times).
From what I can gather it's about the host Øyvind Mund, cameraman Steinar Marthinsen and sound engineer Ingar Thorsen who travel to meet their childhood heroes like Roger Moore, Kathleen Turner, Jason Alexander, George Wendt, Ricki Lake, Huey Lewis, Judd Nelson, Corbin Bernsen, Steve Guttenberg, Malcolm Jamal Warner, David Faustino, Kelly McGillis, Dee Snider, Rick Schroder.... even Tonya Harding!
It's amazing that had so many people agree to participate. Guess they thought no one would ever see it across the pond.
Here's another one done a few years ago ... again the number of 80s icons is quite impressive.
More about the show
Link to the show's site
From what I can gather it's about the host Øyvind Mund, cameraman Steinar Marthinsen and sound engineer Ingar Thorsen who travel to meet their childhood heroes like Roger Moore, Kathleen Turner, Jason Alexander, George Wendt, Ricki Lake, Huey Lewis, Judd Nelson, Corbin Bernsen, Steve Guttenberg, Malcolm Jamal Warner, David Faustino, Kelly McGillis, Dee Snider, Rick Schroder.... even Tonya Harding!
It's amazing that had so many people agree to participate. Guess they thought no one would ever see it across the pond.
Here's another one done a few years ago ... again the number of 80s icons is quite impressive.
More about the show
Link to the show's site
Friday, December 3, 2010
SAVE AS WWF, SAVE A TREE,
Great idea! (via Chris Choiniere)
Wednesday, December 1, 2010
Superhero - A Visual Poem
Great work by Egg Films for Mental Health Nova Scotia. Simply awesome on so many levels.
Wednesday, November 24, 2010
Tuesday, November 23, 2010
Saturday, November 20, 2010
Saturday, November 13, 2010
Water Bottle Rocket Project: An afternoon of fun.
Kids and I build a water bottle rocket this afternoon... first few attempts were duds... until we worked the kinks out.
Wow ... what a blast (pun intended).
The video:
First attempt: the cork wasn't creating a tight seal:
Next attempt: We put some duct tape around the cork to get a better seal
I wish I were smart like those Mythbuster guys and could figure out how high/fast the bottle went... hang time is easily 5 or 6 seconds for some of the tries.
Here are some frame captures from the video -- just to give you a sense of the explosive nature of the project.
that tiny green spec -- ! -- is the bottle -- yikes that's high
Building the rocket:
Materials:
• Wine cork
• 2 litre pop bottle
• inflatable needle (like you'd use to inflate a basketball)
• air compressor
• water
• plastic pipe
How we did it:
The plastic pipe is the base - you need to cut a hole in it big enough to insert the end of the air compressor
Take a wine cork and cut it in half
Insert a "inflatable needle" into the cork - it needs to stick out past the end of the cork.
Wrap some duct tape around the cork (this was the missing step from earlier failures) - the duct tape creates a tight seal. You may not need to do this if the cork creates a tight seal on its own
Fill a 2 litre pop bottle about 1/4 full of water
Insert the cork - through the hole in the pipe stand - and into the 2 litre pop bottle
Turn the compressor on and GET BACK.
The rocket always went the same direction (straight up) but I had the kids behind a cardboard "blast shield" just in case.
Best part of the project, the total cost was $0 -- as we just made use on material around the house.
Wow ... what a blast (pun intended).
The video:
First attempt: the cork wasn't creating a tight seal:
Next attempt: We put some duct tape around the cork to get a better seal
I wish I were smart like those Mythbuster guys and could figure out how high/fast the bottle went... hang time is easily 5 or 6 seconds for some of the tries.
Here are some frame captures from the video -- just to give you a sense of the explosive nature of the project.
that tiny green spec -- ! -- is the bottle -- yikes that's high
Building the rocket:
Materials:
• Wine cork
• 2 litre pop bottle
• inflatable needle (like you'd use to inflate a basketball)
• air compressor
• water
• plastic pipe
How we did it:
The plastic pipe is the base - you need to cut a hole in it big enough to insert the end of the air compressor
Take a wine cork and cut it in half
Insert a "inflatable needle" into the cork - it needs to stick out past the end of the cork.
Wrap some duct tape around the cork (this was the missing step from earlier failures) - the duct tape creates a tight seal. You may not need to do this if the cork creates a tight seal on its own
Fill a 2 litre pop bottle about 1/4 full of water
Insert the cork - through the hole in the pipe stand - and into the 2 litre pop bottle
Turn the compressor on and GET BACK.
The rocket always went the same direction (straight up) but I had the kids behind a cardboard "blast shield" just in case.
Best part of the project, the total cost was $0 -- as we just made use on material around the house.
Thursday, November 11, 2010
A timely video for Remembrance Day
On November 11, 1999 Terry Kelly was in a drug store in Dartmouth, Nova Scotia. At 10:55 AM an announcement came over the stores PA asking customers who would still be on the premises at 11:00 AM to give two minutes of silence in respect to the veterans who have sacrificed so much for us.
Terry was impressed with the stores leadership role in adopting the Legions two minutes of silence initiative. He felt that the stores contribution of educating the public to the importance of remembering was commendable.
When eleven oclock arrived on that day, an announcement was again made asking for the two minutes of silence to commence. All customers, with the exception of a man who was accompanied by his young child, showed their respect.
Terrys anger towards the father for trying to engage the stores clerk in conversation and for setting a bad example for his child was channeled into a beautiful piece of work called, A Pittance of Time.
Terry was impressed with the stores leadership role in adopting the Legions two minutes of silence initiative. He felt that the stores contribution of educating the public to the importance of remembering was commendable.
When eleven oclock arrived on that day, an announcement was again made asking for the two minutes of silence to commence. All customers, with the exception of a man who was accompanied by his young child, showed their respect.
Terrys anger towards the father for trying to engage the stores clerk in conversation and for setting a bad example for his child was channeled into a beautiful piece of work called, A Pittance of Time.
Monday, November 8, 2010
Thursday, November 4, 2010
Gene Simmons coming to Moncton as part of the Atlantic Brand Confabulation (video)
Unofficial (shot with my iPhone & sorry about the thumb) video of the press conference yesterday - Brad Leblanc makes the big announcement.
On the heals of the Atlantic Dream Festival, The Momentum Group announces Gene Simmons from KISS and "Gene Simmons Family Jewels" will be the Keynote speaker at the upcoming Atlantic Brand Confabulation.
Should be a great night. Razor was asked to created the logo for the event, here it is:
More on the event can be seen here.
Very cool to see that The Car Guys from the Moncton Chrysler Superstore (a great local brand) are a big sponsor os the event.
Monday, October 25, 2010
Sunday, October 24, 2010
Saturday, October 23, 2010
Gordon Keith's uncomfortable interview with Zach Galifianakis
Watch Zach Galifianakis be interviewed by Gordon Keith on WFAA-TV, Channel 8, Dallas/Fort Worth, Texas. Is Zach being trolled or is he in on this Between Two Ferns spoof?
Thursday, October 21, 2010
Saturday, October 16, 2010
Friday, October 15, 2010
Nimbus Ultimate Wheel: A Minimalist Unicycle
It might not look like it, but this minimalist unicycle is actually rideable, as you can see in the YouTube video below. There aren’t many specs: 7005 aluminum rim and crossbar, a 20 inch wheel and reinforced pedal bosses. No brakes, no gears, no lights. Probably not something you’d use to commute, but as you’re taking your whole weight on your legs, it’ll be a good workout. $74.
Product page [Unicycle.com via Oh Gizmo!]
Sunday, October 10, 2010
Sunday, October 3, 2010
Saturday, October 2, 2010
Thursday, September 30, 2010
Step up to the Plate - Générosité dans votre assiette
Earlier this year Atlantic Lottery hosted "Step up to the Plate - Générosité dans votre assiette" a luncheon here in Moncton in support of the Food Depot. During the event, they featured this video to help paint the picture of the wonderful facility and the important work the food depot does.
Great work gentlemen.
The making of "Max has landed" for Atlantic Lottery and Lotto Max
Or: how we made two giant 8' blue lottery balls crush some cars.
About a year ago Lotto Max was launched in Canada. Razor Creative was fortunate to be asked to help play a part. The Lottery wanted something in this region to create some buzz and excitement on launch day.
Our idea was to create the illusion that a giant Lottery Ball had fallen out of the sky and crushed the vehicle of an unsuspecting person in both Halifax and Moncton. Many of you may have seen seen the displays (you couldn't miss them).
What you may not know is the story behind the project. Shortly after the event, we started to create a video that told the behind the scenes of how it all came together. We didn't really have a script so Rich and I just sat one afternoon and started talking, and this is where we ended up. It's been a busy year, so we just got around to finishing it.
Thanks to Dan, Jean-Marc and the team at Botsford Productions for all their help with the project and video.
Here's some more behind the scenes details on how it all came together.
When we were awarded the project and had creative approval, we only has about 10 business days to execute. So we needed a plan - and a partner. Working with Hansen Signs of Moncton we figured out a way forward.
1. Weld a steel frame together
2. Cover it with shrink wrap
3. Spray with foam insulation
4. Scape and sand to get a perfect ball shape
5. Prime and paint
6. Apply branding decals
7. Get vehicles and crush their roof
8. Install and secure the balls
9. Industrial shrink wrap car and ball together
10. Deliver
Here's the directions we shared with our supplier - Hansen Signs on how we thought the balls should be built.
We needed a couple of suitable vehicles. We looked on Kijji and found a couple of beauties being sold "for parts":
A nice Nissan Sentra:
+copy.jpg)
Canada's best selling Mini Van - the Dodge Caravan
The two wire frames
One frame covered in plastic:
Close-up of the one of the balls in production
In the shop - getting ready for foam
Smoothing out some rough parts
Sanded - with the some of the dips filled in with crack filler
Sanding down the ball
Having a coat of paint applied
Max decal being applied
One of the finished balls
In the shop and ready to go
We even did up custom license plates for each vehicle (the spelling mistakes are on purpose as these are spoof plates)
The Hansen Boom truck about to inflict damage
Operating the controls
Doing some damage
Smashing the roof
Getting the van ready
I must say how impressed I was with how well built the van was. It took considerable effort to crush down the roof. We own a much newer Caravan and I know I feel safer driving it knowing how solidly constructed they are.
Feeling like the King of the world
Rich trying to drive the car
We used an overhead crane to lower the balls into place.
Getting the car for Halifax up onto the trailer.
Strapping the ball into place - we had to make sure it would stay and not roll away.
Getting close to being ready
We brought in a campany to shrink wrap the car and ball for the trip to halifax. These are the guys who wrap boats for shipment. When they were first contacted about the job, they thought we were joking.
Nicely wrapped and aero-dynamic
In place in Halifax
Moncton installation
The final result:
the other side:
Winners of the first major Lotto Max prize in front of the display in Riverview
And finally, once again, a HUGE thanks to everyone at Atlantic Lottery. None of this would have happened without you.
About a year ago Lotto Max was launched in Canada. Razor Creative was fortunate to be asked to help play a part. The Lottery wanted something in this region to create some buzz and excitement on launch day.
Our idea was to create the illusion that a giant Lottery Ball had fallen out of the sky and crushed the vehicle of an unsuspecting person in both Halifax and Moncton. Many of you may have seen seen the displays (you couldn't miss them).
What you may not know is the story behind the project. Shortly after the event, we started to create a video that told the behind the scenes of how it all came together. We didn't really have a script so Rich and I just sat one afternoon and started talking, and this is where we ended up. It's been a busy year, so we just got around to finishing it.
Thanks to Dan, Jean-Marc and the team at Botsford Productions for all their help with the project and video.
Here's some more behind the scenes details on how it all came together.
When we were awarded the project and had creative approval, we only has about 10 business days to execute. So we needed a plan - and a partner. Working with Hansen Signs of Moncton we figured out a way forward.
1. Weld a steel frame together
2. Cover it with shrink wrap
3. Spray with foam insulation
4. Scape and sand to get a perfect ball shape
5. Prime and paint
6. Apply branding decals
7. Get vehicles and crush their roof
8. Install and secure the balls
9. Industrial shrink wrap car and ball together
10. Deliver
Here's the directions we shared with our supplier - Hansen Signs on how we thought the balls should be built.
We needed a couple of suitable vehicles. We looked on Kijji and found a couple of beauties being sold "for parts":
A nice Nissan Sentra:
+copy.jpg)
Canada's best selling Mini Van - the Dodge Caravan
The two wire frames
One frame covered in plastic:
Close-up of the one of the balls in production
In the shop - getting ready for foam
Smoothing out some rough parts
Sanded - with the some of the dips filled in with crack filler
Sanding down the ball
Having a coat of paint applied
Max decal being applied
One of the finished balls
In the shop and ready to go
We even did up custom license plates for each vehicle (the spelling mistakes are on purpose as these are spoof plates)
The Hansen Boom truck about to inflict damage
Operating the controls
Doing some damage
Smashing the roof
Getting the van ready
I must say how impressed I was with how well built the van was. It took considerable effort to crush down the roof. We own a much newer Caravan and I know I feel safer driving it knowing how solidly constructed they are.
Feeling like the King of the world
Rich trying to drive the car
We used an overhead crane to lower the balls into place.
Getting the car for Halifax up onto the trailer.
Strapping the ball into place - we had to make sure it would stay and not roll away.
Getting close to being ready
We brought in a campany to shrink wrap the car and ball for the trip to halifax. These are the guys who wrap boats for shipment. When they were first contacted about the job, they thought we were joking.
Nicely wrapped and aero-dynamic
In place in Halifax
Moncton installation
The final result:
the other side:
Winners of the first major Lotto Max prize in front of the display in Riverview
And finally, once again, a HUGE thanks to everyone at Atlantic Lottery. None of this would have happened without you.
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