Blogs are a great way for companies to communicate and create dialog with consumers. And it's companies of all sizes that are seeing the benefit of blogging. Even big companies that use this tool. A good example is GM and their GM Fast Lane Blog.
Given the current state of affairs, it's a way for GM to engage current and future consumers. Here's a sample post:
"Today is an exciting day for us here as we come even closer to the production of the 2010 Chevy Camaro. I want to make sure FastLane readers are among the first to know that starting today, Chevy dealers are taking orders for the new Camaro set to be in showrooms next year. Today we announced that pricing for the Camaro will start at $22,995. I’m really excited for the return of this 21st Century sports car. You can find more specific details in the press release."
Through comments after each post reader can give their view on what they have read -- and the author of the post can comment back - instant feedback on what is going on!
The blog is not written by the marketing or sales department - it's by real executives like Tom Wallace, GM Global Vehicle Chief Engineer for Performance Vehicles and Ed Peper, North American Vice President, Chevrolet (just two examples)
GM have other blogs too, which can be found here.
GM and others obviously see the benefit of creating a dialog with the consumer and hearing the good (and often bad) about their product.
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