I found out about Young & Free Alberta while viewing the 2008 Forrester Groundswell Awards Winners . Since we do work with a local Credit Union, this really caught my interest. Young & Free Alberta started when a credit union in Alberta created a campaign to generate more young customers. They conducted a contest to find a young spokesperson, who then used a blog, YouTube, and Facebook to connect with other young people in Alberta. Result: 2 million impressions, 2,300 new accounts, and $4 million Canadian in new deposits. Pretty impressive. The judges at the GroundSwell Awards thought so too.
Read more about Young & Free Alberta here - or visit the actual Young & Free site.
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