More winners from the GroundSwell awards. This time it's for Hersey's who created a campaign to introduce a new line of little chocolates. According to the site, here was the pitch to consumers: sign up for a party, get bags of the chocolates, share the product. Those who participated got to do a party blog or upload photos or videos. Result: They energized 10,000 parties, reached 129,000 people, and say their campaign was seen by 7 million people. Overwhelmingly positive response, most people hadn't seen the product before, but after the parties, most said they really like it.
Read more about this award winning campaign by House Party here.
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