What's your brand worth? If you are Shoppers Drug Mart, according to Interbrand it's valued at $3.1 billion, making it Canada's top retail brand. Who else made the top five? Canadian Tire ($1.8 billion), Rona ($485 million), Sobeys ($368 million), and LuLuLemon ($352 million).
In the U.S., the top five retail brands were Wal-Mart, Best Buy, Home Depot, Target and CVS Pharmacy. According to the report, Wal-Mart’s brand value of US$129 billion is almost double the global brand value of Coke, and is larger than the rest of the top 10 U.S. retail brands combined.
Read more in this article in Marketing Magazine.
Read the Interbrand report here.
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