Came across this great post on the Communications Overtones Blog about ways to improve your corporate blog. Here's a quick overview. I encourage you to read the whole post and check out the various examples.
The Insider.
Give an insider's look at your company or one of its well-known employees, some people love to feel as if you are letting them in on a little-known secret
The Culture.
Highlight your employees and their day-to-day experiences, share your culture outside of your firewall
The Customer.
Highlight your customers experiences, link to their blog posts or let them write for the blog.
The Link.
Cross link to other blogs that write about the things that matter to your organization to build goodwill and relationships with influencers
The Comment.
Comment on other people's posts, even when they have nothing to do with you
The Crisis.
Address "hot button" issues head on. If you can't talk about something say that, and explain why
The Practical Use.
Cover the innovative and practical ways that real people are using your products
The Solution.
Find out what keeps your customers up at night and help them address these problems and/or interests
The Community.
Participate in social networks where you customers gather, add value beyond your product or service.
Great advice.
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