Friday, May 27, 2011

What song are you listening to - a short movie

Geezerade Interview on CBC Radio



In case you missed it, below is the full interview I gave this morning with Dave MacDonald on CBC Information Morning about Greezerade and about pushing the edge in marketing.



Wonder what all the fuss is about? Here are some links:

The facebook page:

CBC article:
(Read the comments to get a feel how people feel)

Interactive web site


I couldn't find the English version of the TV, but here is the French version (the English version is basically the same)


What do you think?

Thursday, May 26, 2011

Tuesday, May 17, 2011

Sunday, May 15, 2011

Paul Simon, Rayna singing Duncan

Classic moment : Paul Simon invites a fan up on stage after she yells out she learned to play guitar on the song - awesome.


Wednesday, May 11, 2011

Coke mini movie guerrilla stunt




To promote the new, smaller bottle size, Coca-Cola transformed a crowded highway into an outdoor theater in Bogotá, Colombia.Passersby were prompted to tune into a radio station to hear the accompanying soundtrack.

Great idea -- plus a captive audience for sampling. 




Advertising Agency: Ogilvy&Mather Colombia