.. or how Twitter and other social media helped a local charity.
When needy families do not have a turkey for Christmas in the Greater Moncton area, Sue Stultz and her Annual Turkey Drive is there to ensure everyone who needs a turkey receives one. It's was the 11th year for the drive and this Christmas 3,384 turkeys were required -- the most ever! To top that off, the drop-off point was new (down the road at the local fire department) as was the time frame to collect --- just 10 days. So a little extra communication power was required in the form of a website.
When Razor developed SueStultzTurkeyDrive.com a key thing was ensuring an easy way for Sue and her team to keep a running tally of how many turkeys were donated. So we set up a Posterous and a Twitter account. Then all that was required was for an email to be sent with the "turkey tally" number in the subject line to the Posterous account which automatically updated on Twitter. The Twiter Turkey Tally was build into the site.
No need for fancy CMS, training, or even being at a computer to update the tally. All that was needed was the ability to send an email.
Other tools that we utilized were a group on Facebook, flickr, Google Maps, and YouTube. We also provided a link that allowed those not in the area or unable to buy and deliver a turkey the ability to donate money to the cause.
The result? The biggest year ever was enjoyed. Not only was the goal met it was blown away with 4,282 turkeys collected and donations coming from all over Canada.
Great job everyone.
(While the Turkey Drive is over -- you can still visit the site and make a donation if you wish to support the cause)
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