There has already been a lot written about the historic election taking place today in the US. And no doubt much more will be written the days, weeks and years to come. Politics aside, I think it is fair to say that the way elections and campaigns in the future will be run have changed forever.
The Obama side has broken new ground in the use of social media - organizing volunteers, raising money, swaying voters, dispelling rumors, getting support and creating a following - Obama has established the template and bench mark that has caused politicians all over the world to take notice.
Yes he is a tremendous speaker and an inspiration to many, but it's what has happened online that has truly changed the game.
I'm sure some one will write a comprehensive book (or blog) that will become the utlimate how-to guide. Seth Goden's blog post today about Marketing lessons from the US election is an excellent read and points to many game changers in the election. You can read the entire post here.
While campaigning has changed, how the US actually votes is still plagued with problems. This TIME magazine article illustrates what could go wrong today on voting day. It's scary how something so important could potentially so wrong. But this clip from the Simpsons tells it all.
So if you are in the US - get out and vote. If you are anywhere else in the world... get ready for local, regional and national politicians and parties to rethink what they do as they try to follow the Obama example.
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