How Obama's Brand Helped Him To Win The Election

Was reading the Influential Marketing Blog by Rohit Bhargava the other day and he developed interesting graphics and thoughts on how the Obama Brand contributed to the win. The key was in its consistency and flexibility.

"Obama's logo and brand identity were consistently used across all his communications, but also treated with a flexibility that would drive many holders of a brand identity completely mad. Instead of taking a closed approach to his brand identity, the Obama campaign let people remix the brand for their own uses."

To illustrate his point, he developed these two telling and powerful graphics:




Just another in a long list of lessons we can learn from this ground-breaking campaign.

Read the whole blog entry here.