Your options for online ad placement sure have come a long way in a short time. It wasn't that long ago if you were a local company and wanted to advertise online, your options were greatly limited. Maybe the local newspaper site or local information website were your only options. Now, with geo targeting, you can place your online ads on sites where people actually go on a regular basis.
Geo targeting? Geo targeting is the method of determining the geolocation (the physical location) of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria. via wikipedia
That means here in Moncton, when I visit ET online, I can see an ad for the Moncton Hospital's campaign featuring Dr Goobie. Pretty cool and very powerful. Now not only can you reach your audience more effectively, but you can associate your local brand or cause with national or international properties.
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