If you're a hotel chain and want a corporate blog - what do you do that's not too self serving? Well, if you are Best Western you hire some one to travel and blog about their experiences. "On the go with Amy" is about Amy Graff who travels with her kids, husband, and girlfriends and offers up travel tips, tricks, and tales. According to her profile:
"For me, traveling is not about luxury. It's about getting out there and experiencing new things. Best Western signed me up because, like me, they want to get people talking about travel. So let's talk! Tell me your travel tales, teach me your tips, and, when the airline loses your luggage, feel free to throw a temper tantrum. Believe me, I understand."
Some recent topics include:
Disney theme parks offer wait times by cell phone
'Family lanes' take off at airports
San Francisco's new Carriage Inn (a Best Western)
A child learns the meaning of democracy in D.C.
On the actual Best Western site, some of the information is repurposed to fit that format, so Best Western are really making good use of the content and strategy.
The blog is a nice mix of useful information, reviews, and tips for traveling. There's Best Western information and reviews of course, but its not over done. After reading "On the go with Amy" you are left with a "feel good" about the brand and at the end of the day, isn't that what it's really all about.
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