Know your audience.... blah, blah, blah

Interesting article about how a letter to alumni at Framingham State College used the term "Blah" 137 times in an attempt to communicate to recent graduates and raise funds.

"Today, the fact of the matter is that deserving students need help to finance their education. Blah, blah, blah, blah blah," the letter said.

I think it is funny that someone thought this was a good idea. While its important to try to communicate to an audience in the way they are used to be communicated with... you have to also keep the subject (reason) in mind. They were not selling Coke or Nike, but were asking recent graduates to part with their money. They just spend some meaningful years of their life learning, growing and becoming prepared to begin their professional lives - so they want to be talked to like adults.

The tone and message can be written is a youthfull way and still resonate with them... but don't be flip about it.

Any way... blah, blah, blah... here's the full story from WCVBTV/DT Boston.