Blogging campaign drives sales of computers

Need further proof of how powerful the blogosphere can be. How about a campaign that increased the sales of a new HP laptop by 85%. According to Marketing Pilgrim, HP's firm Buzz Corps created something they called the 31 Days of the Dragon where they contacted 31 tech bloggers with influence to give away 31 laptops in 31 days.

This was key: Each blogger made up their own rules about how they would give away the computer and each agreed to promote the contests of everyone else in the group on their blog.

In the end HP received 25,000 contest entries and an average 150% increase in traffic. This translated into an almost 85% increase in sales of a computer that was released just nine months previously!

Nice job!

Read the whole article on Marketing Pilgrim.