Monday, December 1, 2008
Tweetsgiving a success
It was the American Thanksgiving this past weekend and in the spirit of the season, I report on a great site called Tweetsgiving. It's is a project of Epic Change (a nonprofit organization that uses the power of stories to create social change) that seeked to demonstrate the power of Twitter and the social web by spreading gratitude and raising $10,000 in 48 hours to build a classroom at the school in Tanzania.
Well, they reached their goal $10,896 to be exact. Social media and marketing at its best. What's truly wonderful is how simple the concept is, take a great cause and make it easy to donate, share and become a hero. Love it. This is a great model for other charities and organizations out there.
Visit the site here.
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