Hockeytownblog.com (Detriot Red Wings Blog) is looking for feedback on their new Red Wings television spot - from the people who matter most - their fans. The question posed during the promo asks, “Where do you find the fuel to press on when the tank is empty?”
Asking for creative feedback like this is a great idea and a wonderful want to involve the fans even more in their team. BUT when you ask for an opinion you have to be willing to listen to what people have to say - good and bad. If most of the feedback is negative and you do nothing -- you'll create a "why did you bother to ask if you're not going to listen" situation. So I'll be curious to see if any changes are made to the spot based on feedback. So far the comments are mostly good --but some think the premise missed the mark. Decide for yourself.
You can leave your comments on the commercial here.
SMZ advertising produced the spot.
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