Wired.com reports that Mountain Dew is using crowdsourcing to not just pick a new flavour, but naming it, designing the can to even picking the agency to promote it. The campaign, which started in July, has been all over the social media landscape, using Facebook, Twitter, UStream, 12seconds, YouTube and other services to draw people in to the competition, and create “Flavor Nations” fighting for supremacy of their favorite new Dew. They claim “It’s really all about the dialog,” said Brett O’Brien, Mountain Dew’s Director of Marketing. “We get to understand what [consumers] want, and put our own thoughts and ideas into it to really create a great product together.” But I wonder if this is the future of product development or just a passing fad?
Here's the article from Wired.
No comments:
Post a Comment