In a word... yes.
According to Advertising Age, the commercial is driving more visits to dealerships and that it's led to a 213% sales increase in October. Created by DDB Toronto, Subaru purchased the rights to the infomercial which appears at the beginning of the spot. Typically agencies create a "spoof" of the spot, instead of using the actual. I saw this on TV the other night and it really caught my eye.
Nice work.
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