Friday, October 9, 2009

Birth of the Obama 08 logo

This is from a while ago and stumbled across it again today -- still interesting if you haven't seen it. Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Obama has been in the news a lot lately and again today (winning the Nobel prize). A lot sure has happened since this logo was conceived.



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