Swedish Insurance Skydiving Cats

Eat, Fry, Love: A Cautionary Remix

Connecting Flights, This Season's Must See

This season's romantic comedy, Connecting Flights, shows you how sometimes you fall in love, and sometimes you run into it.

Razor is hiring

Graphic Designer Wanted 

Razor Creative is looking for a talented Graphic Designer and production artist to work in our Moncton office. This is a minimum 1 year term position to fill a maternity leave, but hopefully will lead to more. You must have relevant industry experience with a solid portfolio filled with examples of both web and print design. You should know Illustrator, Photoshop and InDesign and be able to multi-task in our busy, fast-paced and creative environment.

Email us your resume and some samples of your portfolio before September 18 to: iwannawork@razorcreative.com

We thank all applicants for their interest; however, only qualified candidates who submit an electronic portfolio will be contacted.

 www.razorcreative.com

Razor Day 1 (the lost photo)

Just stumbled across this previous forgotten image from our first day. 

Instant Direct Mail Piece - a Porsche in Your Driveway

via Adweek

20 Original Names for Famous Snack Foods

These are great.

via: www.smosh.com and Smithy Group

the Molson Canadian Nation Canthem

Just in Time for Canada Day - Our anthem. Like never before. via @randymatheson

Eytan and The Embassy - Everything Changes

18 Costume Changes -- 1 World Record -- 0 Edits! The making of:

Razor helps make the Avengers the biggest movie of all time

(in a teeny tiny, don't blink you might miss it kind of way)

By now many of you have seen the blockbuster movie of the year, The Avengers. It currently boasts the biggest opening weekend ever, beating Harry Potter and his massive movies. The marketing machine behind this movie has been nothing short of spectacular, leaving no stone unturned. And for once the movie lived up to the hype. Big time. So what did our tiny shop in Moncton have to do with this mega movie? Well, not a lot. In fact it was an ant-like contribution, but still one we are very proud of. One of marketing partners for the movie was Walmart. They wanted a way to leverage their relationship with Marvel and the movie and drive traffic to the stores to sell Avengers toys and merchandise.

They enlisted the very talented folks at Ad-Dispatch from Dartmouth, the leader in Augmented Reality. They wanted to develop an Augmented Reality game that requires users to go to Walmart to unlock different Avengers by using the app and pointing their phone at posters and displays throughout the store. Once all the Avengers were assembled, you could fight Loki and help save the world. We had done some work with Ad-Dispatch before but were still thrilled when they asked us to develop the name for the app and design the icon. Then it got even better, Ad-Dispatch had to create a 30 second promotional spot for the app that would run on 15,000 screens in the US opening weekend -- and they asked us to write the script and develop the story board. Fan-freakin-tastic. Of course like many projects the timing was very tight and in this case everything was super secret. The biggest challenge was that there was already an official Marvel App for the movie so to avoid confusion, we could were not permitted to use the Avenger name or any of the characters in what we did. We had to transmit the same feel and energy, just without any direct reference to Marvel, Avengers, Hulk, Captain America, etc. After many iterations and discussions, we landed on Super Hero: AR and the design you see here.

The development of the of the script also came with its creative challenges. The mandate was to demonstrate what the app did in a very simple and straight forward way, and be approved by Marvel, Walmart and T- mobile (another sponsor in the ad). Here's a rough of the script of the storyboard:

Some of the full colour boards:

And finally... here's what the final commercial looks like. The App is only available in US, as only the Walmarts in the states participated. What a fantastic project... and who knows, maybe there be more like this in the future. That too would be Amazing.

Be careful when trapezing with hot coffee

Great campaign (and idea from Tim Hortons) the Timmy run. Here's another spot: You can organize your own Tim Horton's run from their site too - check it out at timyrun.com

Swanky - images from BMW's new concept store in Paris

See the full gallery on Posterous

Bananamaphone (Created using a MakeyMakey circuit)

(ours are already on order)

Candy Store that's like a giant colouring book

Australia-based sugar-free candy store Sweet Enough and design agency Red Design Group created this neat space that makes all the treats look really yummy. Everything is drawn on – from the clocks on the walls to the chairs at the counter. Love it. 

Via Stimulantoneline.ca

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“Come in With a Story and Leave With Another.”

Cool posters promoting a book exchange. Can you recognize the books?

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Headline News Cup Sleeve

Uncle Drew

TEd Talk: 404, the story of a page not found

Awesome TED talk about 404 error pages. Great illustration of how everything - even an error - is really a chance to build a better relationship.

Adding Monsters to Thrift Store Paintings

Artists Chris McMahon and Thryza Segal decided to inject a little fun into these discarded thrift store landscape paintings and give them a second life by adding monsters to the scenic landscapes. Awesome. 

see more:

http://twistedsifter.com/2012/04/adding-monsters-to-thrift-store-paintings

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Neat animated ACURA ad

This caught my eye on CNN.com. Very "night at the Museum"-ish.

Star Wars Disney

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Extraordinary Portrait Made From 750 Pairs Of Socks

Pebble: E-Paper Watch for iPhone and Android

Very cool ... haven't worn a watch in years... but this I would.

It's on Kickstarter

"Push to add drama" A DRAMATIC SURPRISE ON A QUIET SQUARE

9-year-old's DIY cardboard arcade gets flashmobbed

A short film about a 9-year-old boy's elaborate DIY cardboard arcade. Pretty cool.

Read more here.

Via: Kathy Mercure

How ‘Draw Something’ Is Taking Over the World [INFOGRAPHIC]

Created by MBAOnline.com

via Mashable

The Pitch, a new series from AMC.

CHEVY: LAUNCHING THE SONIC

Sneak peak

Working on a neat little project... more details to follow very soon.  

 

 

so hungry I could eat a horse (of spaghetti)

Very cool (and useful) spaghetti measuring device. 

See more here: http://reykjavikcornerstore.com/i-could-eat-a-horse

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Create living photos with Flixel

This is a cool little app with roots right here in Moncton. The brainchild of Philippe LeBlanc the app lets you bring a moment to life with the swipe of a finger, and share instantly with your friends. Inspired by Cinemagraphs, Flixel bridges the gap between photos and video and lets you create beautiful living photos in seconds.

Best of all -- it's free.



Released this week on iTunes, it's already one of the Top Free Photo and Video Apps.

Check out their site here.

Invisible Mercedes

from www.visualnews.com

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