Monday, May 30, 2011
Friday, May 27, 2011
Geezerade Interview on CBC Radio
In case you missed it, below is the full interview I gave this morning with Dave MacDonald on CBC Information Morning about Greezerade and about pushing the edge in marketing.
Wonder what all the fuss is about? Here are some links:
The facebook page:
CBC article:
(Read the comments to get a feel how people feel)
Interactive web site
I couldn't find the English version of the TV, but here is the French version (the English version is basically the same)
What do you think?
Thursday, May 26, 2011
Friday, May 20, 2011
Tuesday, May 17, 2011
Sunday, May 15, 2011
Paul Simon, Rayna singing Duncan
Classic moment : Paul Simon invites a fan up on stage after she yells out she learned to play guitar on the song - awesome.
Wednesday, May 11, 2011
Coke mini movie guerrilla stunt
To promote the new, smaller bottle size, Coca-Cola transformed a crowded highway into an outdoor theater in Bogotá, Colombia.Passersby were prompted to tune into a radio station to hear the accompanying soundtrack.
Great idea -- plus a captive audience for sampling.
Advertising Agency: Ogilvy&Mather Colombia
Saturday, May 7, 2011
Great coverage of our Set for Life promo for Atlantic Lottery in the papers today
From today's issue of the Times & Transcript:
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