In a word... yes.
According to Advertising Age, the commercial is driving more visits to dealerships and that it's led to a 213% sales increase in October. Created by DDB Toronto, Subaru purchased the rights to the infomercial which appears at the beginning of the spot. Typically agencies create a "spoof" of the spot, instead of using the actual. I saw this on TV the other night and it really caught my eye.
Nice work.
Wednesday, November 18, 2009
Monday, November 16, 2009
Is Prezi the future of presentations?
Prezi is a new presentation tool described as zooming sketches on a digital napkin.
It's visualization and storytelling without slides. It allows you to think and present in more than one dimension. You don't think in a linear motion, so why present that way? Ideas do not always fit neatly into traditional slides, Prezi allows you to free them and in a living multi-media presenation tool.
I can really see the potential in this -- especially when it comes to presenting raw ideas and concepts. Now you can reveal parts of a concept in a way that makes sense to aid in the getting the notion across. No more "ta da" here's the whole idea then working backward to explain. Plus you can take time to zoom in and focus on specific points... so much potential.
Really looking forward to giving this a try.
Go to Prezi.com to watch the into movie to learn more.
Here's a few good examples of Prezi in action:
Is Facebook Getting Uncool for 18-24s?
Found this interesting article by Steve McClellan in Adweek where Media agencies debate the consequences as usage among younger consumers appears to slip.
"In its early days, social-networking site Facebook was propelled to popularity by a college-age crowd that sought it out as an exclusive sanctuary in which to connect with their peers. For that market, it was an attractive alternative to sites deemed to have lost their cool -- like MySpace, which had become a haven for pre-teens and high schoolers.
Now, it seems, Facebook might be suffering a similar migration. According to comScore, as it has gained a broader audience, the older teens and twentysomethings that drove Facebook's initial popularity are using it less. And research by WPP Group's Mindshare suggests that group is reevaluating the site's worth as a tool for developing friendships. Others believe Facebook's cool factor among younger users is waning. "When you start getting friended by your grandmother, I think that's when it starts to lose its cool," said Huw Griffiths, evp and global director of marketing accountability and research at Interpublic Group's Universal McCann."
Read the rest of the article here
"In its early days, social-networking site Facebook was propelled to popularity by a college-age crowd that sought it out as an exclusive sanctuary in which to connect with their peers. For that market, it was an attractive alternative to sites deemed to have lost their cool -- like MySpace, which had become a haven for pre-teens and high schoolers.
Now, it seems, Facebook might be suffering a similar migration. According to comScore, as it has gained a broader audience, the older teens and twentysomethings that drove Facebook's initial popularity are using it less. And research by WPP Group's Mindshare suggests that group is reevaluating the site's worth as a tool for developing friendships. Others believe Facebook's cool factor among younger users is waning. "When you start getting friended by your grandmother, I think that's when it starts to lose its cool," said Huw Griffiths, evp and global director of marketing accountability and research at Interpublic Group's Universal McCann."
Read the rest of the article here
Friday, November 6, 2009
Even a "Bad park job" can create a good PR opportunity.
Some of you may have seen this video "Extreme Fitness BMW parking failure. Worst parking job ever!" where a BMW X3 drives up over two parked cars. It has had over a million views and tons of other coverage.
One of the cars damaged was a 2004 Hyundai Elantra. Well Hyundai Canada took notice, and decided to capitalize on the opportunity.
What did they do? Watch this video to find out.
Bet the owner of the other car damaged wish they had drove a Hyundai too.
Well done.
One of the cars damaged was a 2004 Hyundai Elantra. Well Hyundai Canada took notice, and decided to capitalize on the opportunity.
What did they do? Watch this video to find out.
Bet the owner of the other car damaged wish they had drove a Hyundai too.
Well done.
Cool interactive ad from Atlantic Lottery
We stumbled across this really neat Lotto Max interactive ad while walking down the street today. It's right across from our building and saw it while waiting for the light to change. There was a camera mounted above a screen and as soon as you look at it - something appears "attached" to your image. There was a dream balloon, parachute, snowboard hat and scarf... and likely more.
When you moved your head - or someone else entered the frame, a new dream appeared. Wonderful concept and nicely executed.
Here are some shots of Rich and I dreaming of what we would do if we won the $50 million jackpot (or one of the $1 million prizes)-- guess we better go get our tickets!
When you moved your head - or someone else entered the frame, a new dream appeared. Wonderful concept and nicely executed.
Here are some shots of Rich and I dreaming of what we would do if we won the $50 million jackpot (or one of the $1 million prizes)-- guess we better go get our tickets!
Wednesday, November 4, 2009
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