We stumbled across this really neat Lotto Max interactive ad while walking down the street today. It's right across from our building and saw it while waiting for the light to change. There was a camera mounted above a screen and as soon as you look at it - something appears "attached" to your image. There was a dream balloon, parachute, snowboard hat and scarf... and likely more.
When you moved your head - or someone else entered the frame, a new dream appeared. Wonderful concept and nicely executed.
Here are some shots of Rich and I dreaming of what we would do if we won the $50 million jackpot (or one of the $1 million prizes)-- guess we better go get our tickets!
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