What's in a (stadium) name?

We have all come to accept that all sport fields, arenas and complexes are going to sell naming rights. When it comes to professional sports, which companies have associated themselves with the best teams?

This article from the Wall Street Journal looks at this question.

The answer?

Among all companies that have put their names on a stadium where at least one NFL, NBA, major-league baseball or NHL team has played, the best track record belongs to Gillette. In 2002, the company, now part of Procter & Gamble, paid an undisclosed sum over 15 years to sponsor the stadium built for football's New England Patriots. Since the deal began, the Patriots have won two Super Bowls and a staggering 75% of their games. The second-best mark goes to H.J. Heinz and its sponsorship of the Pittsburgh Steelers' home, Heinz Field. The Steelers have posted a .656 winning percentage since that stadium opened in 2001.

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Read the full article here.