Use your remote to interact with ads on your TV? It happening right now in test markets and indications are viewers are engaging with it. CLick for a free coupon, more information or product samples were tested and could be the way to merge the internet with TV. These test markets were in New York, Connecticut and the New Jersey area
According to an article in Advertising Age, Benjamin Moore paint, for example, received more than 25,000 requests for product samples during the crucial early fall time period, the last time of the year most consumers in the Northeast are in the market for home renovation materials until the spring. Because the product samples had to be redeemed in stores, the company was able to quantify the campaign's impact on store traffic. In fact they had difficulties keeping up with the demand and suspended it for a few days to get some more resources involved.
Are Interactive Commercials the future? Read more about the testing in the article from Advertising Age.
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