Regional Health Authority "B" becomes Horizon Health Network.
It was one of Razor's biggest and most significant rebanding projects. Regional Health Authority "B" is a billion dollar organization with more than 14,000 people including about 1,000 physicians, 5,000 nurses, and 3,500 volunteers. It covers more than 100 facilities - with 12 hospitals and 35 community health centres and clinics.
The name Regional Health Authority "B" didn't work on many levels. For one, the notion of working for the 'B' group, or the 'rehab' group, as people came to know RHA B, didn't sit well with staff and others.
In rebranding the organization, we wanted a name and a look that reflected their goal of healthier people living in healthier communities where access to health services is seamless, safe and without disparity in language, culture or location. The brand needed to reflect the world-class nature of their organization. One of the challenges was finding a name that worked equally well in both of out official languages. Horizon does just that.
Led by the great folks at C2 Communications, the project covered many phases over the last number of months culminating with the new brand launched internally on Tuesday and to the general public on Wednesday. The new Horizon Health Network brand will slowing begin to spread across New Brunswick in the coming weeks and months.
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