If you live in Canada, you no doubt have heard and seen all about the new Lotto Max Lottery game - in print, online, TV, outdoor and more. It's the first new national lottery in over a decade, and replaces the recently retired SUPER7.
It's a pretty big deal.
So Razor was quite excited when we were asked in play a part here in Atlantic Canada. Atlantic Lottery (ALC) was looking for a way to create maximum impact on launch day. So we thought... what better way to communicate that "Max has landed" than with giant 8 foot Lotto Max balls crushing vehicles parked around town.
ALC agreed.
Late at night, or should I say early Saturday morning (launch day) we installed two "Max has landed" displays. One in Dieppe (Ultramar at the corner of Champlain and Acadie) and one in Halifax (Lacewood Drive Ultramar).
Starting from the second the displays showed up, there has been a steady and constant stream of people at both locations taking pictures and video. Obviously, exactly what we wanted.
It was a huge challenge to pull everything together so quickly -- but we love it when a plan comes together.
A huge "tip of the hat" to Maureen, Courtney and the team at ALC for believing in the idea and letting us run with it, and mucho thanks to Dennis and his talented group at Hansen Signs and to Dan who helped make it all happen.
Watch for the "making of" story, (and it's a good one) coming soon.
Other side:
In Halifax:
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