Adage reports that Ford is lending 100 bloggers a new Ford Festia for six months to use and review in the hopes of building buzz with its target audience.
"The 100 "Fiesta agents," chosen from 4,000 who applied online, will share their experiences behind the wheel, completing monthly, themed missions from travel to social activism; posting videos; and updating their friends and followers on YouTube, Facebook, Twitter and elsewhere. The participants begin training with their Fiestas in late April, and they will begin receiving the cars in the first week of May."
Ford realized that the message is increasingly out of our their control and that they have to roll with it. Talk about having faith in the product.
"Early signs indicate a ripple effect from simply signing agents to the Fiesta Movement. Mr. De La Garza said several of those selected have already gotten interviews with regional newspapers or TV stations based on their acceptance into the program."
I love this concept and is a gusty move by Ford. Should be interesting to see how (or if) Ford reacts is there is negative feedback about the vehicle from the bloggers. The fact that they are doing this... I'm sure they will handle it the right way.
If they bring this concept to Canada - count me in.
Read more of the Adage article here
Visit fiesta movement
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